Content Localization for Social Media Efficient social media marketing should be the primary focus for every brand that aims to address a global audience. According to the American Marketing Association, global companies have greatly increased their investments in localization and glocalization in the past years… Nowadays, every major brand has a department working on localization…
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These 3 Industry News Show the Importance of Localization Once Again Language industry platform Slator published the industry highlights of June 2021, as LSPs entered the post-pandemic era with newly-emerging localization and translation trends. The importance of successful localization has been brought to our attention once again with these three industry news. Xbox Fans Ask…
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What Is Linguistic Quality Assurance in Localization? Linguistic or language quality assurance (LQA) is a process in which all linguistic factors of a text are evaluated and verified. These factors include relatively simpler components such as spelling, grammar, and punctuation, as well as wide-scope and more pivotal factors like terminology and cultural adaptation. Overall, LQA…
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Media localization is the process of making audiovisual content locally suitable for the target audience. The complexity of this process involves not only the transcription, translation, and localization of texts in an audiovisual product, but also generation of locally meaningful text along with audio and visual engineering. In an interview, former Netflix executive Chris Fetner…
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