Transcreation is a combination of two words: translation and creation Transcreation is the adaptation of a message or advertisement for a product to be specific to the target market by removing cultural boundaries. In other words, transcreation is so much more than translation. The crucial point here is to convey the message in the source…
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Content localization is much more than standard translation. It has multidimensional characteristics and requires certain nuances to be taken into consideration. For example, you need to think about colors, symbols, pictures, numbers, dates, currencies, and even the subject matter of the content. For example, if you are entering the Chinese market as a US brand,…
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Software localization is the process of adapting computer programs or mobile apps to the language, culture, and technical needs of the targeted market. It is a golden opportunity to make your company visible in new markets, attract new users, and access global success. Software localization makes a product or application understandable and usable in a…
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Facilitator, Timesaver, Trainable… These are the few characteristics of machine translation we can discuss. Let’s glance over what is happening in the machine translation industry. The blog post is written based on the article below: https://redokun.com/blog/translation-statistics
Advertisement refers to any type of promotional effort that uses tools such as texts, pictures, and videos to present something to a specific audience. Today, advertisement is a must-have concept for businesses seeking to reach their target audience. An advertisement indicates the first interaction between the prospective customer and the brand. A word-for-word translation is…
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