WHAT IS LOCALIZATION? Localization is taking the cultural, social and behavioral characteristics of the target language-speaking society into consideration in the process of adapting the source language text to the target language. Localization is not a literal translation of the source text into the target language but rather an adaptation. The meaning that’s intended to…
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İçerik yerelleştirmesi standart çeviriden çok daha fazlasıdır. Zira çok boyutlu bir yöntem olup birtakım nüansları göz önünde bulundurmayı gerektirir. Örneğin renkler, semboller, resimler, sayılar, tarih ve para birimleri, hatta içeriklerin konusu hakkında bile düşünmek gerekir. Örneğin, bir ABD markası olarak bir Çin pazarına satış yapıyorsanız, sadece kelimeleri çevirmek yeterli olmaz ayrıca para birimini ABD dolarından…
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Even though translation has been around as long as the language, translation as a systematic study and a profession emerged much later. Although there is no definitive historical indication, the first person to be considered a professional translator is Saint Jerome who is known for his Bible translation. He was born around the year 340…
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While beauty and self-care industry including body care, cosmetics and perfumery keeps on growing, it is now targeted at not only women, but also men. It is said that ever-growing global beauty and self-care industry is nowadays valued at 511 billion dollars. Some remarks on beauty and self-care industry translations:
