Month: September 2023

Your Solution Partner in Turkish

What is NLP? Future of the Translation and Artificial Intelligence

From the pen of Berk Yazar, one of our Digital Translation and Localization Institute 2022 graduates           Natural Language Processing (NLP) is an interdisciplinary field rooted in artificial intelligence and linguistics. Starting by laying the base of artificial intelligence in the 1950s, this long journey has witnessed huge breakthroughs in many fields which affect people’s daily…
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What Are the Points to Look Out for When Translating Texts on Sustainability and Corporate Social Responsibility?

Paris Agreement, which provides a framework for determining implementing procedures regarding the fight against climate change and was signed by our country in 2016, expects from the signatory countries certain commitments in various fields such as reducing greenhouse gas emissions, compliance with the regulations, developing environment-friendly technologies, transparent reporting, and current station analysis. Similarly, Sustainable…
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How Campaign Localization Works?

GLOBALIZATION OF THE CAMPAIGN The most important advantage of international advertising is that it executes the same communication strategies in all target countries, reducing the increase in advertisement expenses off. There are some reasons validating this approach of advertisers who choose to execute the same strategies in every part of the world. These reasons are:…
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