Month: August 2024

Your Solution Partner in Turkish

The Importance of Professional Language Services for Multinational Corporations in the Turkish Market

Multinational corporations operate in multiple countries and have a global presence. They have established business operations or subsidiaries in different countries, allowing them to conduct business on an international scale. By having departments in different countries, multinational corporations are able to effectively manage their diverse business operations, navigate regulatory requirements, and leverage local expertise and…
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The Benefits of Accurate Technical Documentation Translation

Various departments of multinational corporations such as production, engineering, and procurement require their technical documents to be translated into the target language spoken in the local market for numerous purposes. Such technical documents include, for example, product specifications, technical drawings, bill of materials (BOM), product and service catalogs, etc. and it is crucial that such…
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The Role of Professional LSP in Press Releases and PR Strategies

Multinational corporations adopt multilingual PR strategies for stakeholder engagement, often in the form of press releases, events, annual reports, sponsorships, awards, etc. In addition, press releases may also cover most of these communication methods in one way or another. They may also be used to promote a new product or service, news about recent investments…
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How Sector-Specific Translation Enhances Business Operations?

Multinational corporations conduct business operations in different countries and business sectors as part of their global growth strategy, mainly through a number of local subsidiaries or branches. A professional LSP analyzes the organizational structure of such corporations and identify local requirements to guarantee that the services offered meet the relevant requirements of the business units…
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Why Legal Texts Need Expert Translation and Localization?

What are the requirements for the translation and localization of legal texts? Multinational corporations must comply with the applicable regulatory requirements of the local market and legal translations require a high level of precision and expertise to comply with applicable local laws and regulations. 5 key reasons why working with an LSP who is qualified…
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Why Human Translators Are Essential in the Age of AI and Machine Translation?

Machine translation mainly relies on source-to-target mapping while Large Language Models (LLMs) demonstrate promising overall capabilities in artificial intelligence. Although LLMs may simulate the human translation process to a certain degree, such models are still at an early stage to replace professional language service providers (LSPs), including translators, proofreaders, editors, cultural/localization experts, and other similar…
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Sustainability Reporting and CSR Projects: The Need for Professional Translation

Corporate sustainability and non-financial reporting, including environmental, social, and governance (ESG) reporting, are essential for multinational corporations, perhaps even more so than for SMEs and local organizations as these global corporations have the potential tremendous impact on the entire world with their activities on a global scale. For instance, compliance with the Corporate Sustainability and…
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How to Effectively Translate and Localize Website Contents for Global Reach?

Global corporations offer various products and services to their customers and consumers in general in more than one country and often make their websites available in different languages in order to reach such customers and consumers in the target markets. Previous marketing surveys have demonstrated that most consumers (i.e., around 75%) prefer content displayed in…
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Multimedia and Advertisement Localization: Best Practices

Translation and localization of multimedia content and promotional/advertisement materials also require identification of and adaptation to the target audience. On the other hand, localization strategies target a specific group of potential customers and consumers in the target market. A professional LSP takes the following points into consideration when offering translation and localization services for multimedia…
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BASINDA BİZ

LOCALIZATION AGENCY

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Member of Çev-Der (Translation and Interpreting Association of Turkey, FIT Rep.) and Member of ÇİD (Association of Translation Companies, EUATC and GALA Rep.); Women in Localization and LocLunch