What Awaits Us in Localization Industry?
With the increasing importance of language, cultural adaptation and target market-specific strategies, localization has now become the keyword for digital transformation and international growth. It is an undeniable fact that we live in a completely digital world today. This being the case, companies operating in different sectors and searching new markets are becoming more and more aware of the importance of language and localization, which are the driving forces of international growth.
Let’s take a look at what awaits us in the localization sector in the future, in line with the researches and predictions.
People Will Continue to Expect Localized Content
Today, there are 5.1 billion active internet users in the world. Of these users, 53.4% are in Asia, 14.3% in Europe and only 6.7% in North America. According to research, a great majority of the population chooses the product offered in their native language, therefore, consumers will continue to prefer localized content. This means that demand for localization services will increase in the field of websites, games and applications in particular, and companies that want to expand their market share will adapt their content to customers with different cultural backgrounds and preferences.
Video Content Localization Demand Will Increase
Today, 4.2 billion people worldwide use voice search tools, and this number is predicted to reach 15.8 billion by 2023. This shows that there will be an increase in the efforts of brands to localize video content and subtitles.
Multi-Language Localization Services Will Increase Gradually
Reaching to the consumers in their language enables a bond of trust between the brand and the consumer. Therefore, it will continue to be inevitable for brands to offer localized support in different languages to increase customer loyalty. For instance, multilingual chatbots, localized FAQs and blog pages will also be subjected to localization services in the future to reach wider audiences.
High Demand for E-learning Localization Will Continue
Since the pandemic started, many educational institutions around the world have provided and will continue to provide seminars, courses, trainings on online platforms. According to research, it is predicted that the e-learning market worldwide will grow by 18.7% between 2020 and 2027, exceeding $21 billion.
As a result, fast-growing brands that plan to enter the global market and create revenue opportunities will continue to enjoy the many benefits of localization.
