Customer Name: Monster Notebook
Customer Sector: Technology
Various multimedia documents were translated from Turkish into English. Such documents included introduction of product specifications for certain model series of notebooks as well as various promotional campaigns.
CHALLENGES
- Monster is a local company on par with global actors in the industry. Its promotional campaigns and multimedia communications aim at both domestic and international markets and its primary target group is the ever-growing gaming community from various age groups. Therefore, it uses a creative marketing language aimed at younger populations while this creative, innovative, and relatively informal style should be taken into consideration when creating a target text to appeal to various target groups.
- Innovative systems and advanced technologies are used in products with technical specifications that are quite new in the industry and often advertised as part of promotions and campaigns published on the official website.
- References to other technologies, platforms, systems, and other elements manufactured by other technology partners and incorporated in Monster products are often made in this context and background information must be obtained prior to creating content in the target language.
- Terms and expressions typically used by gaming community and various in-game content are often mentioned in these communications; therefore, becoming familiar with the community and the relevant content can be useful for this purpose.
SOLUTIONS
- The official website content of Monster was reviewed, especially in terms of marketing and multimedia communications to become familiar with the language and style used in such communications.
- Technological solutions, systems, and products referred to in the source texts were reviewed in detail to learn more about the individual components and technical specifications in addition to obtaining additional background information on other technologies mentioned within this context.
- Particular attention was given to finding equivalent counterparts for expressions and phrases referring to gaming and in-game content as well as using a creative and exciting marketing language to address the gaming community and the target groups in general.
SOLUTION ELEMENTS
- Detailed review of the official website and becoming familiar with the overall content and style of the company.
- Comprehensive knowledge about technical terminology, product specifications, in-game content of various PC games as well as other relevant systems, platforms, products and services.
- Becoming familiar with the gaming community, emerging trends, and customer preferences.
- Knowledge about marketing language and communications using various multimedia channels.
BENEFITS
- Contributing to the communication of promotional campaigns to various target groups.
- Creating interest in the gaming community and potential customers about the products and campaigns of the company.
