How We Localized Amazon Products For Germany’s Market
Customer Name: Amazon
Customer Sector: E-commerce
The project involved localizing product labels including product names, contents and descriptions for the German market to achieve the best results in Google indexing. The client’s instructions and source documents were in Turkish, and character restrictions had to be considered during the process. Product localization for e-commerce also required the best strategy for SEO with the 7-10 keywords along with their order of importance as indicated by the client. Other reference documents included pictures of the products and sample descriptions.
Steps Taken in the Localization Process
- Analysis of similar product descriptions on Amazon with a focus on linguistic aspects such as tone and length of statements. As a result of the analysis, the texts were identified as being descriptive and brief.
- Sample label images and descriptions were examined. When localizing products, we work to capture the features and customer base of the product as well as possible, and product images play an important role in this process.
- Keywords were examined and a strategy for using them in the context was determined. We complied with the keyword restrictions in the text creation process as well.
- Feeding the keywords into the context might require meticulous work, especially when it comes to brief product descriptions. The factors that we take into account include complying with restrictions while avoiding repetition of the keyword that will disrupt the readability of the text.
- Character limitations were also taken into account.
- As a final step, when localizing a given text and creating text from scratch, every element other than the defined keywords and technical terminology was determined according to the German market and the characteristics of the target audience for effective marketing.
Overall, the main objective of the project was to localize product details to best fit the e-commerce platform Amazon, as well as the user identity and market demand in Germany.
