The Role of Professional LSP in Press Releases and PR Strategies
Multinational corporations adopt multilingual PR strategies for stakeholder engagement, often in the form of press releases, events, annual reports, sponsorships, awards, etc. In addition, press releases may also cover most of these communication methods in one way or another. They may also be used to promote a new product or service, news about recent investments and growth opportunities in new markets, and awards won. A professional LSP can help global companies make the best of their public relations strategy in the target market as follows:
- Source text analysis: In order to create the best target text possible, the source language must be clear and concise to the greatest extent possible. Any ambiguity problems must be identified and resolved in advance before the translation process. Accurate translation depends on conveying the same message contained in the source text. The points made must be clear and easily understood by the target audience.
- Identifying the target audience: The content is translated and then adapted to the intended target audience, using customized localization strategies in line with the company’s PR goals.
- Assignment of subject matter experts (SMEs): Press releases often contain industry-specific details and focus on a particular product, event, or a subject matter. A professional LSP assigns industrial and subject matter experts to help global companies convey their messages to the target audience.
- Localization and fine-tuning of the content: After translation and adaptation to the target audience, localization experts also adapt the content based on the platforms on which such content is intended to be published. Different platforms may also mean different stakeholders. In this context, the press release is adapted to cultural elements, for example, national holidays or local customs, etc. Local standards, units of measurement, currency, etc. are also used in this respect.
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