Localization Industry News 2021

These 3 Industry News Show the Importance of Localization Once Again

Language industry platform Slator published the industry highlights of June 2021, as LSPs entered the post-pandemic era with newly-emerging localization and translation trends. The importance of successful localization has been brought to our attention once again with these three industry news.

Xbox Fans Ask for Better Localization

Xbox gamers have recently come together and named their community the Xbox Community Hub, where they discussed different aspects of games offered in different local regions by Microsoft. As a result of these discussions with the participation of gamers from around the world, the community decided to send an open letter to Microsoft, expressing the difficulties they experience with regard to localization issues in different products. They also included a request for a roadmap for localization features. Microsoft is expected to open up to a global community with better localization outside of the U.S. and UK.

For the full article, visit: https://www.windowscentral.com/xbox-fans-around-world-have-banded-together-request-better-localization.

English Language Learning Market Is Expected to Hit $54.8 Billion by 2025

Digitalization in the education industry has experienced major growth during the pandemic, as learning was moved to online platforms globally. English-as-a-second-language applications have been affected from this growth the most with expected growth at 7.1%. The popularity calls for an increase in the number and diversity of English learning apps, which means multilingual app localization will be in demand for the next 4 years.

Reddit Takes the First Steps Towards Becoming a Multilingual Platform

Social media forum Reddit launched the first phase of translating its discussion platform into 5 languages: German, Italian, Spanish, Portuguese, and French. As one of the social media platforms with highest internet traffic, Reddit stated that their decision of going multilingual is to appeal to more users from all around the world. Multilingual options will be available on both the Reddit website and mobile app. User experience is expected to be enhanced significantly as a result of this initiative. Check out the blog post by Reddit to learn more!