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Why Human Translators Are Essential in the Age of AI and Machine Translation?

Machine translation mainly relies on source-to-target mapping while Large Language Models (LLMs) demonstrate promising overall capabilities in artificial intelligence. Although LLMs may simulate the human translation process to a certain degree, such models are still at an early stage to replace professional language service providers (LSPs), including translators, proofreaders, editors, cultural/localization experts, and other similar…
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Sustainability Reporting and CSR Projects: The Need for Professional Translation

Corporate sustainability and non-financial reporting, including environmental, social, and governance (ESG) reporting, are essential for multinational corporations, perhaps even more so than for SMEs and local organizations as these global corporations have the potential tremendous impact on the entire world with their activities on a global scale. For instance, compliance with the Corporate Sustainability and…
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How to Effectively Translate and Localize Website Contents for Global Reach?

Global corporations offer various products and services to their customers and consumers in general in more than one country and often make their websites available in different languages in order to reach such customers and consumers in the target markets. Previous marketing surveys have demonstrated that most consumers (i.e., around 75%) prefer content displayed in…
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Multimedia and Advertisement Localization: Best Practices

Translation and localization of multimedia content and promotional/advertisement materials also require identification of and adaptation to the target audience. On the other hand, localization strategies target a specific group of potential customers and consumers in the target market. A professional LSP takes the following points into consideration when offering translation and localization services for multimedia…
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European Master’s in Translation (EMT)

What is EMT? The EMT network was established by the Directorate-General for Translation (DGT) of the European Commission to create a framework for collaboration among higher education institutions offering master’s programs in translation. The main goal of EMT is fully in line with the EU priorities for higher education: improve the quality of translator training…
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English Words Derived from Theatre Plays

Old plays, especially the works of William Shakespeare, have contributed to the introduction of many words into the English language. Here are some examples: Assassination: Derived from the assassination scene in Shakespeare’s play “Macbeth”. Swagger (to swagger): Associated with the actions and speech of the characters in “Macbeth”, this term is used to describe a…
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Will Technological Innovations in Language Processing Models Threaten Translators?

The rapid advancements in language technologies today mark a new era with the introduction of the language models. However, do these technological developments pose a threat to the profession of translation, or do they present new opportunities and collaboration prospects? In this article, we will discuss the impact of these language models on the translation…
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Translators of The Future: Going Forward with Language Technologies

American Translators Association (ATA) Talked About Artificial Intelligence: The organisation released the statement on 8 November 2023, less than two weeks after the ATA’s October 2023 annual conference in Miami. A significant number of sessions focused on technology, from machine translation and technology-enhanced translation quality management to large language models and generative artificial intelligence. More…
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The Latest Developments in the Gaming Industry

2023 Game Awards Results Announced!The Game Awards, held since 2014, has established itself as a platform highlighting outstanding achievements in the gaming industry and shaping future trends in gaming. The 2023 Game Awards stands out not only as an event for the gaming industry but also as a gathering of a global community, focusing on…
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Our Corporate Communication Policy

How does your company support gender equality in the workplace? Since the beginning of our business, gender equality has been one of our core values. At Localization Agency, we treat everyone equally and believe that a person’s identity as a translator is unrelated to gender. Principally, our interview questions and HR application form are free…
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BASINDA BİZ

LOCALIZATION AGENCY

©2023 Localization Agency. Localization.Agency is part of Dijital Tercüme Ltd. - Turkey’s leading company in translation, localization, software, digital marketing and BTL.

Member of Çev-Der (Translation and Interpreting Association of Turkey, FIT Rep.) and Member of ÇİD (Association of Translation Companies, EUATC and GALA Rep.); Women in Localization and LocLunch