Global corporations offer various products and services to their customers and consumers in general in more than one country and often make their websites available in different languages in order to reach such customers and consumers in the target markets. Previous marketing surveys have demonstrated that most consumers (i.e., around 75%) prefer content displayed in…
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Translation and localization of multimedia content and promotional/advertisement materials also require identification of and adaptation to the target audience. On the other hand, localization strategies target a specific group of potential customers and consumers in the target market. A professional LSP takes the following points into consideration when offering translation and localization services for multimedia…
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What is EMT? The EMT network was established by the Directorate-General for Translation (DGT) of the European Commission to create a framework for collaboration among higher education institutions offering master’s programs in translation. The main goal of EMT is fully in line with the EU priorities for higher education: improve the quality of translator training…
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Old plays, especially the works of William Shakespeare, have contributed to the introduction of many words into the English language. Here are some examples: Assassination: Derived from the assassination scene in Shakespeare’s play “Macbeth”. Swagger (to swagger): Associated with the actions and speech of the characters in “Macbeth”, this term is used to describe a…
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The rapid advancements in language technologies today mark a new era with the introduction of the language models. However, do these technological developments pose a threat to the profession of translation, or do they present new opportunities and collaboration prospects? In this article, we will discuss the impact of these language models on the translation…
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American Translators Association (ATA) Talked About Artificial Intelligence: The organisation released the statement on 8 November 2023, less than two weeks after the ATA’s October 2023 annual conference in Miami. A significant number of sessions focused on technology, from machine translation and technology-enhanced translation quality management to large language models and generative artificial intelligence. More…
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2023 Game Awards Results Announced!The Game Awards, held since 2014, has established itself as a platform highlighting outstanding achievements in the gaming industry and shaping future trends in gaming. The 2023 Game Awards stands out not only as an event for the gaming industry but also as a gathering of a global community, focusing on…
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How does your company support gender equality in the workplace? Since the beginning of our business, gender equality has been one of our core values. At Localization Agency, we treat everyone equally and believe that a person’s identity as a translator is unrelated to gender. Principally, our interview questions and HR application form are free…
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We all experienced that feeling like reading a novel and relating to a character, when you thought you were the only one who’d felt that way before. And you are at a loss of words often, you know the feeling but you simply can’t find some words or expressions to explain them. Like all languages,…
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Language, with its intricate tapestry of words, has the power to encapsulate the most nuanced aspects of the human experience. English, being a vast and expressive language, harbors a trove of words that defy direct translation but carry with them profound and often beautiful meanings. They present considerable challanges in the process of translation but…
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