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The Latest Developments in the Gaming Industry

2023 Game Awards Results Announced!The Game Awards, held since 2014, has established itself as a platform highlighting outstanding achievements in the gaming industry and shaping future trends in gaming. The 2023 Game Awards stands out not only as an event for the gaming industry but also as a gathering of a global community, focusing on…
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Our Corporate Communication Policy

How does your company support gender equality in the workplace? Since the beginning of our business, gender equality has been one of our core values. At Localization Agency, we treat everyone equally and believe that a person’s identity as a translator is unrelated to gender. Principally, our interview questions and HR application form are free…
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Untranslatable German Words with Unique Meanings

We all experienced that feeling like reading a novel and relating to a character, when you thought you were the only one who’d felt that way before. And you are at a loss of words often, you know the feeling but you simply can’t find some words or expressions to explain them. Like all languages,…
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Untranslatable English Wordswith Unique Meanings

Language, with its intricate tapestry of words, has the power to encapsulate the most nuanced aspects of the human experience. English, being a vast and expressive language, harbors a trove of words that defy direct translation but carry with them profound and often beautiful meanings. They present considerable challanges in the process of translation but…
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Campaign Localization on Black Friday

Although we talk about a process similar to the translation stages in ISO 17100 and the actors involved in a professional localization work (translator, editor, proofreader, native language expert, project manager, etc.), translation is only one of the steps in localization process and is not sufficient on its own. There are intersections with Scopos and…
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Concepts of Globalization, Localization, and Internationalization

In today’s digital universe, banking systems provide the opportunity to purchase products, or services, and transfer money across the planet. Easy transportation speeds up and improves logistics, which contributes to the development of global trade. With the increasing level of wealth, consumers are exposed to products and services indigenous to other cultures through travel and…
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Hygiene Localization

Cleaning and disinfection have become major necessities in our lives due to the global pandemic we have experienced. As a result, the industry of hygiene products developed rapidly, placing itself at the top of the import and export rankings. While hygiene in schools, hospitals, hotels, restaurants, and corporate workplaces constituted a major part of the…
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What is Promotional Localization?

All kinds of localization projects that aim to promote a product or service to a wide audience fall within the scope of promotional localization. Localization of texts that reflect a company’s prestige and brand quality must be done meticulously as they have a direct impact on the perception of the company. Company magazines, press releases,…
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Localization of Multilingual Promotional Videos: Key Strategy in Marketing

While digital world and technology keep developing every day, videos are still the most important and effective marketing strategy for companies operating in various sectors because when it comes to conveying “what is wished to say” to the target audience in foreign countries, even though English is still considered as a global language, it is…
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What is NLP? Future of the Translation and Artificial Intelligence

From the pen of Berk Yazar, one of our Digital Translation and Localization Institute 2022 graduates           Natural Language Processing (NLP) is an interdisciplinary field rooted in artificial intelligence and linguistics. Starting by laying the base of artificial intelligence in the 1950s, this long journey has witnessed huge breakthroughs in many fields which affect people’s daily…
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