We all experienced that feeling like reading a novel and relating to a character, when you thought you were the only one who’d felt that way before. And you are at a loss of words often, you know the feeling but you simply can’t find some words or expressions to explain them. Like all languages,…
Read more
Language, with its intricate tapestry of words, has the power to encapsulate the most nuanced aspects of the human experience. English, being a vast and expressive language, harbors a trove of words that defy direct translation but carry with them profound and often beautiful meanings. They present considerable challanges in the process of translation but…
Read more
Although we talk about a process similar to the translation stages in ISO 17100 and the actors involved in a professional localization work (translator, editor, proofreader, native language expert, project manager, etc.), translation is only one of the steps in localization process and is not sufficient on its own. There are intersections with Scopos and…
Read more
In today’s digital universe, banking systems provide the opportunity to purchase products, or services, and transfer money across the planet. Easy transportation speeds up and improves logistics, which contributes to the development of global trade. With the increasing level of wealth, consumers are exposed to products and services indigenous to other cultures through travel and…
Read more
Cleaning and disinfection have become major necessities in our lives due to the global pandemic we have experienced. As a result, the industry of hygiene products developed rapidly, placing itself at the top of the import and export rankings. While hygiene in schools, hospitals, hotels, restaurants, and corporate workplaces constituted a major part of the…
Read more
All kinds of localization projects that aim to promote a product or service to a wide audience fall within the scope of promotional localization. Localization of texts that reflect a company’s prestige and brand quality must be done meticulously as they have a direct impact on the perception of the company. Company magazines, press releases,…
Read more
While digital world and technology keep developing every day, videos are still the most important and effective marketing strategy for companies operating in various sectors because when it comes to conveying “what is wished to say” to the target audience in foreign countries, even though English is still considered as a global language, it is…
Read more
From the pen of Berk Yazar, one of our Digital Translation and Localization Institute 2022 graduates Natural Language Processing (NLP) is an interdisciplinary field rooted in artificial intelligence and linguistics. Starting by laying the base of artificial intelligence in the 1950s, this long journey has witnessed huge breakthroughs in many fields which affect people’s daily…
Read more
Paris Agreement, which provides a framework for determining implementing procedures regarding the fight against climate change and was signed by our country in 2016, expects from the signatory countries certain commitments in various fields such as reducing greenhouse gas emissions, compliance with the regulations, developing environment-friendly technologies, transparent reporting, and current station analysis. Similarly, Sustainable…
Read more
GLOBALIZATION OF THE CAMPAIGN The most important advantage of international advertising is that it executes the same communication strategies in all target countries, reducing the increase in advertisement expenses off. There are some reasons validating this approach of advertisers who choose to execute the same strategies in every part of the world. These reasons are:…
Read more
