Although we talk about a process similar to the translation stages in ISO 17100 and the actors involved in a professional localization work (translator, editor, proofreader, native language expert, project manager, etc.), translation is only one of the steps in localization process and is not sufficient on its own. There are intersections with Scopos and…
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In today’s digital universe, banking systems provide the opportunity to purchase products, or services, and transfer money across the planet. Easy transportation speeds up and improves logistics, which contributes to the development of global trade. With the increasing level of wealth, consumers are exposed to products and services indigenous to other cultures through travel and…
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Cleaning and disinfection have become major necessities in our lives due to the global pandemic we have experienced. As a result, the industry of hygiene products developed rapidly, placing itself at the top of the import and export rankings. While hygiene in schools, hospitals, hotels, restaurants, and corporate workplaces constituted a major part of the…
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All kinds of localization projects that aim to promote a product or service to a wide audience fall within the scope of promotional localization. Localization of texts that reflect a company’s prestige and brand quality must be done meticulously as they have a direct impact on the perception of the company. Company magazines, press releases,…
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While digital world and technology keep developing every day, videos are still the most important and effective marketing strategy for companies operating in various sectors because when it comes to conveying “what is wished to say” to the target audience in foreign countries, even though English is still considered as a global language, it is…
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From the pen of Berk Yazar, one of our Digital Translation and Localization Institute 2022 graduates Natural Language Processing (NLP) is an interdisciplinary field rooted in artificial intelligence and linguistics. Starting by laying the base of artificial intelligence in the 1950s, this long journey has witnessed huge breakthroughs in many fields which affect people’s daily…
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Paris Agreement, which provides a framework for determining implementing procedures regarding the fight against climate change and was signed by our country in 2016, expects from the signatory countries certain commitments in various fields such as reducing greenhouse gas emissions, compliance with the regulations, developing environment-friendly technologies, transparent reporting, and current station analysis. Similarly, Sustainable…
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GLOBALIZATION OF THE CAMPAIGN The most important advantage of international advertising is that it executes the same communication strategies in all target countries, reducing the increase in advertisement expenses off. There are some reasons validating this approach of advertisers who choose to execute the same strategies in every part of the world. These reasons are:…
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WHAT IS LOCALIZATION? Localization is taking the cultural, social and behavioral characteristics of the target language-speaking society into consideration in the process of adapting the source language text to the target language. Localization is not a literal translation of the source text into the target language but rather an adaptation. The meaning that’s intended to…
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İçerik yerelleştirmesi standart çeviriden çok daha fazlasıdır. Zira çok boyutlu bir yöntem olup birtakım nüansları göz önünde bulundurmayı gerektirir. Örneğin renkler, semboller, resimler, sayılar, tarih ve para birimleri, hatta içeriklerin konusu hakkında bile düşünmek gerekir. Örneğin, bir ABD markası olarak bir Çin pazarına satış yapıyorsanız, sadece kelimeleri çevirmek yeterli olmaz ayrıca para birimini ABD dolarından…
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