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What Are the Points to Look Out for When Translating Texts on Sustainability and Corporate Social Responsibility?

Paris Agreement, which provides a framework for determining implementing procedures regarding the fight against climate change and was signed by our country in 2016, expects from the signatory countries certain commitments in various fields such as reducing greenhouse gas emissions, compliance with the regulations, developing environment-friendly technologies, transparent reporting, and current station analysis. Similarly, Sustainable…
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How Campaign Localization Works?

GLOBALIZATION OF THE CAMPAIGN The most important advantage of international advertising is that it executes the same communication strategies in all target countries, reducing the increase in advertisement expenses off. There are some reasons validating this approach of advertisers who choose to execute the same strategies in every part of the world. These reasons are:…
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What Is Campaign Localization?

WHAT IS LOCALIZATION? Localization is taking the cultural, social and behavioral characteristics of the target language-speaking society into consideration in the process of adapting the source language text to the target language. Localization is not a literal translation of the source text into the target language but rather an adaptation. The meaning that’s intended to…
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Yerelleştirilmiş Bir İçeriğe Neden İhtiyacımız Var?

İçerik yerelleştirmesi standart çeviriden çok daha fazlasıdır. Zira çok boyutlu bir yöntem olup birtakım nüansları göz önünde bulundurmayı gerektirir. Örneğin renkler, semboller, resimler, sayılar, tarih ve para birimleri, hatta içeriklerin konusu hakkında bile düşünmek gerekir. Örneğin, bir ABD markası olarak bir Çin pazarına satış yapıyorsanız, sadece kelimeleri çevirmek yeterli olmaz ayrıca para birimini ABD dolarından…
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Interesting Facts on Translation and Translators

Even though translation has been around as long as the language, translation as a systematic study and a profession emerged much later. Although there is no definitive historical indication, the first person to be considered a professional translator is Saint Jerome who is known for his Bible translation. He was born around the year 340…
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Beauty and Self-Care Industry Localization

While beauty and self-care industry including body care, cosmetics and perfumery keeps on growing, it is now targeted at not only women, but also men. It is said that ever-growing global beauty and self-care industry is nowadays valued at 511 billion dollars. Some remarks on beauty and self-care industry translations:

Points to Consider When Translating Product Packaging Labels

Packaging consists of products made of various materials such as paper, cardboard, plastic, and glass, allowing for keeping the packaged products together as well as facilitating transport, protection, distribution, sales & marketing operations. It also protects the products against factors such as deterioration, wear, breakage, or disintegration. Product packaging labels, which play a key role…
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What to keep in mind when localizing press releases and statements?

A press release is broadly a document containing important information about a specific event within a company or institution for informing the public, especially the news organizations. For example, when a new CEO takes office in a company or a new product is being released, public releases come into play. But this does not mean…
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The Future of Machine Translation Is Here: AI Translation

There has been a misconception about machine translation tools that they could only be useful in producing simple and uncomplicated materials during translation, and or localization processes. On the other hand, machine translation tools are no same as their older versions. Since the emergence of “machine learning”, machine translation engines have constantly evolved. Although machine…
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Social Media Translations

With the improving technology and globalizations most of us nowadays use social media platforms actively, expressing our thoughts and feelings, sharing texts or pictures and even shopping. When it comes to internationally operating companies that wish to reach as many people as possible, releasing social media content in one language only may not be enough…
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BASINDA BİZ

LOCALIZATION AGENCY

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Member of Çev-Der (Translation and Interpreting Association of Turkey, FIT Rep.) and Member of ÇİD (Association of Translation Companies, EUATC and GALA Rep.); Women in Localization and LocLunch