With the increasing importance of language, cultural adaptation and target market-specific strategies, localization has now become the keyword for digital transformation and international growth. It is an undeniable fact that we live in a completely digital world today. This being the case, companies operating in different sectors and searching new markets are becoming more and…
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Application localization is mainly the process of adapting the interface and content of a mobile application to the target culture by considering all elements of the culture and language in question. Since the main goal of application developers and marketers is to produce and create “preferable” software, localization is indispensable for the globalization of an…
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NYC to Invest $4M in “Language Access For All” Program New York City Department of Education Launched the “Language Access For All” Program by making a historic investment of $4 million to improve engagement and communication with multilingual families across the city. Referring to the breadth of diversity in the region, the Department of Education…
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Battery Ventures reportedly invests $160M in Smartling, a cloud translation platform. According to Business Wire, the investment will be used for product offerings and technological growth. Smartlink provides end-to-end translation solutions for mainly businesses customers. According to the research, over 361 million people around the world participate in cross-border e-commerce. Investments in the localization sector…
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Nowadays, many people or institutions entrust the documents they need localizing to various translation agencies. In cases where it is necessary to get a quality and consistent translation service, it is inevitable to work with a localization agency that is specialized and experienced in its field. Otherwise, the slightest translation error can undermine your brand…
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A resume is our most important tool to help open the doors to a job. Throughout our lives, we strive to add new things to ourselves in order to strengthen our resumes. But is it enough to explain ourselves only in our native language to people who don’t know us at all? Human resources experts…
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Promotional videos, game video clips, informative videos, and numerous other audiovisual contents are examples that require localization. There are many steps involved in the process of video localization, each having different factors to consider depending on the project. Video infographics are one side, where the meaning of the video is conveyed through textual representations. It…
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In this article, we introduce you to the localization trends of 2021, along with insights on localization and marketing strategies that will shape the next year. Translation management systems (TMS) are a very good area for investment because growth in leading TMS companies has increased by 30%. With the lockdowns coming to an end at…
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Content Localization for Social Media Efficient social media marketing should be the primary focus for every brand that aims to address a global audience. According to the American Marketing Association, global companies have greatly increased their investments in localization and glocalization in the past years… Nowadays, every major brand has a department working on localization…
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These 3 Industry News Show the Importance of Localization Once Again Language industry platform Slator published the industry highlights of June 2021, as LSPs entered the post-pandemic era with newly-emerging localization and translation trends. The importance of successful localization has been brought to our attention once again with these three industry news. Xbox Fans Ask…
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