Glocalization: Your Way Into Local Markets In a world where global meets local in every context, customers not only want the service and product of their favorite brands available in their native language, but also want to be a part of the global community. Successful businesses are now paying attention to this demand more than…
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6 Things to Know About Multimedia Localization Did you know that as of 2021, audiovisual content makes up 80% of all internet traffic? From multilingual video clips to product tutorials and promotional films, multimedia works best when it appeals to different local markets. Building a marketing campaign with custom-made multimedia strategies is your way into…
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Factors to Consider When Choosing a Localization Partner If you are at the beginning of the long process of introducing your services to the world, you already know that a successful localization strategy leads into the global market as well as different local markets. That’s why choosing the best localization agency plays an important role in your company’s…
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In the age of intelligence and limitless access, localization is the power that unites all languages under one roof and makes the information flow globally active. The art of navigating through language obstacles and cultural differences has long been the core concept behind localization, and with the beginning of the 21st century, technology and localization…
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Why You Should Localize Your Marketing Campaign? Marketing localization is understanding different local markets along with their cultural and linguistic needs, and adapting marketing strategies to fit them. It is the building steps that results in enhanced user experience. If your company is looking to enter new local markets, localization is the key to success,…
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Website localization and translating a website are different concepts. During the website localization process, each element is adapted to suit the target market in the best way. In this case, standard translation is considered a step in the localization process.Let’s learn the benefits of localizing your website and what you need to consider
What are the differences between translation and localization? Although the purposes of translation and localization are different, they mutually support each other. But in the process of globalization, choosing the right service carries strategical importance.
Every company has a different strategy when it comes to introducing a product to the global or a local market. Yet, among a variety of practices, there is one element around which every company builds its campaign: emotional and personal experiences.
