Customer Name: Rixos Hotels
Customer Sector: Tourism and Hotel Management
As part of external communications of Rixos Hotels intended for international guests visiting Türkiye from abroad to be distributed through various multimedia communication channels, the COVID-19 measures implemented pursuant to a circular coming into force on July 1st, 2020 against hotel guests planning to stay at one of the relevant hotels in Türkiye were translated from Turkish into English.
CHALLENGES
- Reference to local regulations is made which requires effective and transparent communication to the target audience, i.e., international guests visiting from abroad after such regulations have entered into force.
- Factual information as well as on-site hotel procedures for COVID-19 measures in line with applicable regulations needed to be provided in a way which does not leave any room for doubt about the rules of the hotel.
- Such information and procedures are required to be communicated to the guests in an efficient manner by taking into consideration various multimedia channels to be used to convey this warning message.
SOLUTIONS
- The circular on which such internal procedures of the hotel is based was provided as a reference in full with date and number so that guests may refer to it for more information if required.
- COVID-19 measures adopted by the hotel were provided in the target text in a factual and descriptive manner to ensure that the target audience, i.e., guests, can easily follow these guidelines and rules when they check in at the hotel.
- A reader-friendly language was used for effective communication of the message in various multimedia channels.
SOLUTION ELEMENTS
- Use of effective multimedia communication methods and style.
- Knowledge about national laws and regulations.
- Terminology used within the context of the most recent COVID-19 measures and practices.
- Experience in translation of guidelines and public announcements as part of public relations and multimedia communications with various target groups.
BENEFITS
- By providing factual information about the recently implemented measures in the relevant hotels in Türkiye, guests who intend to visit these hotels are provided with transparent and up-to-date information about the steps to follow so that there is no unexpected inconvenience when they arrive at the hotel, which contributes to maintaining customer satisfaction and loyalty.
- Contributing to the hotel’s compliance with local regulations as well as its efforts to take the necessary measures by introducing the guests the concept of “guest isolation rooms” and explaining them why they are required under applicable law.
