Localizing for Turkey: Why and How to Localize for the Turkish Market?

Communication and SEO are two of the most important ways to get your products and services out there and known. People should be able to find your product when they search for it. Having the right content online alone is not enough; you also need to have the content in the right place and in the right way. Localization and translation are obviously very important factors when it comes to making your content available in the right way.

The language you use for your content is crucial to making it effective and well-known because the language you use is your means of connecting with the crowd you want to appeal to. If you are not creating content in the local language of the market you want to appeal to, translation and localization are crucial to making it effective. If your content is not up to par in the source language, it is going to be very difficult to create good content in the target language as well. Garbage in, garbage out. But no matter how good your content is or how good your presentation is, if it is not communicated in the right way in the right language, it will be meaningless.

So far, we have mentioned why you should localize your content; now let’s briefly discuss why you should localize your content into Turkish

Turkish is the most popular language in the world and is spoken by 74.5 million people in Turkey alone. It is spoken by 74.5 million people in Turkey alone. Turkish is spoken by 78.9 million people worldwide. Turkey is a country that spreads across two continents: Europe and Asia, which places the country in a strategic position. Large populations speak Turkish outside of Turkey, including those in Western Europe, the Caucasus, and the Balkans. Turkish is the second most spoken language in Germany, where you can find the largest Turkish immigrant community.

Turkey is becoming an increasingly influential country both politically and economically; therefore, localizing your content into Turkish makes you visible and prominent in the fast-growing Turkish industries. In a large and demanding market which is highly suitable for investment and trade, localizing your content into Turkish will be a very profitable and accurate decision for you to promote your brand, gain a place in the market, and increase your sales in a wide and diverse range of fields such as agriculture, health, energy, tourism, real estate, and textiles.