Although we talk about a process similar to the translation stages in ISO 17100 and the actors involved in a professional localization work (translator, editor, proofreader, native language expert, project manager, etc.), translation is only one of the steps in localization process and is not sufficient on its own. There are intersections with Scopos and…
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WHAT IS LOCALIZATION? Localization is taking the cultural, social and behavioral characteristics of the target language-speaking society into consideration in the process of adapting the source language text to the target language. Localization is not a literal translation of the source text into the target language but rather an adaptation. The meaning that’s intended to…
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Why You Should Localize Your Marketing Campaign? Marketing localization is understanding different local markets along with their cultural and linguistic needs, and adapting marketing strategies to fit them. It is the building steps that results in enhanced user experience. If your company is looking to enter new local markets, localization is the key to success,…
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