Global corporations offer various products and services to their customers and consumers in general in more than one country and often make their websites available in different languages in order to reach such customers and consumers in the target markets. Previous marketing surveys have demonstrated that most consumers (i.e., around 75%) prefer content displayed in…
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American Translators Association (ATA) Talked About Artificial Intelligence: The organisation released the statement on 8 November 2023, less than two weeks after the ATA’s October 2023 annual conference in Miami. A significant number of sessions focused on technology, from machine translation and technology-enhanced translation quality management to large language models and generative artificial intelligence. More…
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In today’s digital universe, banking systems provide the opportunity to purchase products, or services, and transfer money across the planet. Easy transportation speeds up and improves logistics, which contributes to the development of global trade. With the increasing level of wealth, consumers are exposed to products and services indigenous to other cultures through travel and…
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Increased globalization has brought about more international companies carrying out their activities beyond the borders of their home countries. In order to reach more and more consumers in the foreign markets, they need to have their goods and services translated into the language of their new target groups. But it is not as easy as…
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Battery Ventures reportedly invests $160M in Smartling, a cloud translation platform. According to Business Wire, the investment will be used for product offerings and technological growth. Smartlink provides end-to-end translation solutions for mainly businesses customers. According to the research, over 361 million people around the world participate in cross-border e-commerce. Investments in the localization sector…
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