Subject matter expertise in localization means that the translator has in-depth knowledge, skills, and experience about the written, verbal, or audio-visual content for which translation services are required. All translators duly performing their duties are considered experts providing various services to translation & interpreting and language sectors. However, there is a distinction among translators when…
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NYC to Invest $4M in “Language Access For All” Program New York City Department of Education Launched the “Language Access For All” Program by making a historic investment of $4 million to improve engagement and communication with multilingual families across the city. Referring to the breadth of diversity in the region, the Department of Education…
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Nowadays, many people or institutions entrust the documents they need localizing to various translation agencies. In cases where it is necessary to get a quality and consistent translation service, it is inevitable to work with a localization agency that is specialized and experienced in its field. Otherwise, the slightest translation error can undermine your brand…
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Promotional videos, game video clips, informative videos, and numerous other audiovisual contents are examples that require localization. There are many steps involved in the process of video localization, each having different factors to consider depending on the project. Video infographics are one side, where the meaning of the video is conveyed through textual representations. It…
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In this article, we introduce you to the localization trends of 2021, along with insights on localization and marketing strategies that will shape the next year. Translation management systems (TMS) are a very good area for investment because growth in leading TMS companies has increased by 30%. With the lockdowns coming to an end at…
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What Is Linguistic Quality Assurance in Localization? Linguistic or language quality assurance (LQA) is a process in which all linguistic factors of a text are evaluated and verified. These factors include relatively simpler components such as spelling, grammar, and punctuation, as well as wide-scope and more pivotal factors like terminology and cultural adaptation. Overall, LQA…
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Every company has a different strategy when it comes to introducing a product to the global or a local market. Yet, among a variety of practices, there is one element around which every company builds its campaign: emotional and personal experiences.
