In this article, we introduce you to the localization trends of 2021, along with insights on localization and marketing strategies that will shape the next year. Translation management systems (TMS) are a very good area for investment because growth in leading TMS companies has increased by 30%. With the lockdowns coming to an end at…
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What Is Linguistic Quality Assurance in Localization? Linguistic or language quality assurance (LQA) is a process in which all linguistic factors of a text are evaluated and verified. These factors include relatively simpler components such as spelling, grammar, and punctuation, as well as wide-scope and more pivotal factors like terminology and cultural adaptation. Overall, LQA…
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Every company has a different strategy when it comes to introducing a product to the global or a local market. Yet, among a variety of practices, there is one element around which every company builds its campaign: emotional and personal experiences.
