Tag: localization in marketing

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Media Localization

Media localization is the process of making audiovisual content locally suitable for the target audience. The complexity of this process involves not only the transcription, translation, and localization of texts in an audiovisual product, but also generation of locally meaningful text along with audio and visual engineering.   In an interview, former Netflix executive Chris Fetner…
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The role of localization in marketing

Why You Should Localize Your Marketing Campaign? Marketing localization is understanding different local markets along with their cultural and linguistic needs, and adapting marketing strategies to fit them. It is the building steps that results in enhanced user experience. If your company is looking to enter new local markets, localization is the key to success,…
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LOCALIZATION AGENCY

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Member of Çev-Der (Translation and Interpreting Association of Turkey, FIT Rep.) and Member of ÇİD (Association of Translation Companies, EUATC and GALA Rep.); Women in Localization and LocLunch