Tag: localization services

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The Role of Professional LSP in Press Releases and PR Strategies

Multinational corporations adopt multilingual PR strategies for stakeholder engagement, often in the form of press releases, events, annual reports, sponsorships, awards, etc. In addition, press releases may also cover most of these communication methods in one way or another. They may also be used to promote a new product or service, news about recent investments…
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Multimedia and Advertisement Localization: Best Practices

Translation and localization of multimedia content and promotional/advertisement materials also require identification of and adaptation to the target audience. On the other hand, localization strategies target a specific group of potential customers and consumers in the target market. A professional LSP takes the following points into consideration when offering translation and localization services for multimedia…
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