From the pen of Berk Yazar, one of our Digital Translation and Localization Institute 2022 graduates Natural Language Processing (NLP) is an interdisciplinary field rooted in artificial intelligence and linguistics. Starting by laying the base of artificial intelligence in the 1950s, this long journey has witnessed huge breakthroughs in many fields which affect people’s daily…
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Paris Agreement, which provides a framework for determining implementing procedures regarding the fight against climate change and was signed by our country in 2016, expects from the signatory countries certain commitments in various fields such as reducing greenhouse gas emissions, compliance with the regulations, developing environment-friendly technologies, transparent reporting, and current station analysis. Similarly, Sustainable…
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GLOBALIZATION OF THE CAMPAIGN The most important advantage of international advertising is that it executes the same communication strategies in all target countries, reducing the increase in advertisement expenses off. There are some reasons validating this approach of advertisers who choose to execute the same strategies in every part of the world. These reasons are:…
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WHAT IS LOCALIZATION? Localization is taking the cultural, social and behavioral characteristics of the target language-speaking society into consideration in the process of adapting the source language text to the target language. Localization is not a literal translation of the source text into the target language but rather an adaptation. The meaning that’s intended to…
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While beauty and self-care industry including body care, cosmetics and perfumery keeps on growing, it is now targeted at not only women, but also men. It is said that ever-growing global beauty and self-care industry is nowadays valued at 511 billion dollars. Some remarks on beauty and self-care industry translations:
Packaging consists of products made of various materials such as paper, cardboard, plastic, and glass, allowing for keeping the packaged products together as well as facilitating transport, protection, distribution, sales & marketing operations. It also protects the products against factors such as deterioration, wear, breakage, or disintegration. Product packaging labels, which play a key role…
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A press release is broadly a document containing important information about a specific event within a company or institution for informing the public, especially the news organizations. For example, when a new CEO takes office in a company or a new product is being released, public releases come into play. But this does not mean…
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There has been a misconception about machine translation tools that they could only be useful in producing simple and uncomplicated materials during translation, and or localization processes. On the other hand, machine translation tools are no same as their older versions. Since the emergence of “machine learning”, machine translation engines have constantly evolved. Although machine…
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With the improving technology and globalizations most of us nowadays use social media platforms actively, expressing our thoughts and feelings, sharing texts or pictures and even shopping. When it comes to internationally operating companies that wish to reach as many people as possible, releasing social media content in one language only may not be enough…
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Having entered our lives through technology, smartphones, and computers, Emojis are making our communication richer and more colorful. Even though they were designed originally for texting on smartphones, emojis are nowadays to be found in every kind of content: on TV and internet, in ads and promotions, and websites. Emojis can sometimes be considered as…
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