Having entered our lives through technology, smartphones, and computers, Emojis are making our communication richer and more colorful. Even though they were designed originally for texting on smartphones, emojis are nowadays to be found in every kind of content: on TV and internet, in ads and promotions, and websites. Emojis can sometimes be considered as…
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Translation is the process of translating a word or a phrase in the source language into the target language in an accurate and complete manner without changing its original meaning. On the other hand, transliteration is the process of converting letters from one system of writing into another based on phonetic similarities. Translation provides you…
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Rapidly-developing technological initiatives bring about entering new markets. At this point, many international companies require professional language services to make their voice heard in the target markets. As it is understood, this language service is called TRANSLATION: the activity allowing for collaborating with multilingual customers by facilitating communication and helping to break a series of…
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As you know, various sectors came to an almost full stop in most countries including Türkiye with the COVID-19 pandemic, which has affected the entire global population in recent years. Nonetheless, a significant progress was made to fight against this virus thanks to vaccines developed and restrictions imposed on many sectors were gradually lifted. As…
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Increased globalization has brought about more international companies carrying out their activities beyond the borders of their home countries. In order to reach more and more consumers in the foreign markets, they need to have their goods and services translated into the language of their new target groups. But it is not as easy as…
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Globalization, technological developments as well as increased international relations and interactions by the day all incentivize the financial sector, which involves a high level of data flow, to overcome language and cultural barriers and maintain interactions with the whole world. Under the circumstances, demand for translation services also grows accordingly. Inasmuch as finance plays such…
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Website localization is the process of adapting the website’s content to the language and culture of the target audience. Website is your storefront on the internet. It is a place where you can become visible without exhibiting your products and services in a physical store. It reflects your digital presence; therefore, offering relevant and appropriate…
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Application localization is mainly the process of adapting the interface and content of a mobile application to the target culture by considering all elements of the culture and language in question. Since the main goal of application developers and marketers is to produce and create “preferable” software, localization is indispensable for the globalization of an…
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NYC to Invest $4M in “Language Access For All” Program New York City Department of Education Launched the “Language Access For All” Program by making a historic investment of $4 million to improve engagement and communication with multilingual families across the city. Referring to the breadth of diversity in the region, the Department of Education…
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Battery Ventures reportedly invests $160M in Smartling, a cloud translation platform. According to Business Wire, the investment will be used for product offerings and technological growth. Smartlink provides end-to-end translation solutions for mainly businesses customers. According to the research, over 361 million people around the world participate in cross-border e-commerce. Investments in the localization sector…
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