Promotional videos, game video clips, informative videos, and numerous other audiovisual contents are examples that require localization. There are many steps involved in the process of video localization, each having different factors to consider depending on the project. Video infographics are one side, where the meaning of the video is conveyed through textual representations. It…
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In this article, we introduce you to the localization trends of 2021, along with insights on localization and marketing strategies that will shape the next year. Translation management systems (TMS) are a very good area for investment because growth in leading TMS companies has increased by 30%. With the lockdowns coming to an end at…
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These 3 Industry News Show the Importance of Localization Once Again Language industry platform Slator published the industry highlights of June 2021, as LSPs entered the post-pandemic era with newly-emerging localization and translation trends. The importance of successful localization has been brought to our attention once again with these three industry news. Xbox Fans Ask…
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Factors to Consider When Choosing a Localization Partner If you are at the beginning of the long process of introducing your services to the world, you already know that a successful localization strategy leads into the global market as well as different local markets. That’s why choosing the best localization agency plays an important role in your company’s…
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What are the differences between translation and localization? Although the purposes of translation and localization are different, they mutually support each other. But in the process of globalization, choosing the right service carries strategical importance.
Every company has a different strategy when it comes to introducing a product to the global or a local market. Yet, among a variety of practices, there is one element around which every company builds its campaign: emotional and personal experiences.
