Translation and localization of multimedia content and promotional/advertisement materials also require identification of and adaptation to the target audience. On the other hand, localization strategies target a specific group of potential customers and consumers in the target market. A professional LSP takes the following points into consideration when offering translation and localization services for multimedia…
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GLOBALIZATION OF THE CAMPAIGN The most important advantage of international advertising is that it executes the same communication strategies in all target countries, reducing the increase in advertisement expenses off. There are some reasons validating this approach of advertisers who choose to execute the same strategies in every part of the world. These reasons are:…
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6 Things to Know About Multimedia Localization Did you know that as of 2021, audiovisual content makes up 80% of all internet traffic? From multilingual video clips to product tutorials and promotional films, multimedia works best when it appeals to different local markets. Building a marketing campaign with custom-made multimedia strategies is your way into…
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