Tag: translation

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European Master’s in Translation (EMT)

What is EMT? The EMT network was established by the Directorate-General for Translation (DGT) of the European Commission to create a framework for collaboration among higher education institutions offering master’s programs in translation. The main goal of EMT is fully in line with the EU priorities for higher education: improve the quality of translator training…
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English Words Derived from Theatre Plays

Old plays, especially the works of William Shakespeare, have contributed to the introduction of many words into the English language. Here are some examples: Assassination: Derived from the assassination scene in Shakespeare’s play “Macbeth”. Swagger (to swagger): Associated with the actions and speech of the characters in “Macbeth”, this term is used to describe a…
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Will Technological Innovations in Language Processing Models Threaten Translators?

The rapid advancements in language technologies today mark a new era with the introduction of the language models. However, do these technological developments pose a threat to the profession of translation, or do they present new opportunities and collaboration prospects? In this article, we will discuss the impact of these language models on the translation…
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Translators of The Future: Going Forward with Language Technologies

American Translators Association (ATA) Talked About Artificial Intelligence: The organisation released the statement on 8 November 2023, less than two weeks after the ATA’s October 2023 annual conference in Miami. A significant number of sessions focused on technology, from machine translation and technology-enhanced translation quality management to large language models and generative artificial intelligence. More…
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Our Corporate Communication Policy

How does your company support gender equality in the workplace? Since the beginning of our business, gender equality has been one of our core values. At Localization Agency, we treat everyone equally and believe that a person’s identity as a translator is unrelated to gender. Principally, our interview questions and HR application form are free…
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Campaign Localization on Black Friday

Although we talk about a process similar to the translation stages in ISO 17100 and the actors involved in a professional localization work (translator, editor, proofreader, native language expert, project manager, etc.), translation is only one of the steps in localization process and is not sufficient on its own. There are intersections with Scopos and…
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Hygiene Localization

Cleaning and disinfection have become major necessities in our lives due to the global pandemic we have experienced. As a result, the industry of hygiene products developed rapidly, placing itself at the top of the import and export rankings. While hygiene in schools, hospitals, hotels, restaurants, and corporate workplaces constituted a major part of the…
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What is Promotional Localization?

All kinds of localization projects that aim to promote a product or service to a wide audience fall within the scope of promotional localization. Localization of texts that reflect a company’s prestige and brand quality must be done meticulously as they have a direct impact on the perception of the company. Company magazines, press releases,…
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Localization of Multilingual Promotional Videos: Key Strategy in Marketing

While digital world and technology keep developing every day, videos are still the most important and effective marketing strategy for companies operating in various sectors because when it comes to conveying “what is wished to say” to the target audience in foreign countries, even though English is still considered as a global language, it is…
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What is NLP? Future of the Translation and Artificial Intelligence

From the pen of Berk Yazar, one of our Digital Translation and Localization Institute 2022 graduates           Natural Language Processing (NLP) is an interdisciplinary field rooted in artificial intelligence and linguistics. Starting by laying the base of artificial intelligence in the 1950s, this long journey has witnessed huge breakthroughs in many fields which affect people’s daily…
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