There has been a misconception about machine translation tools that they could only be useful in producing simple and uncomplicated materials during translation, and or localization processes. On the other hand, machine translation tools are no same as their older versions. Since the emergence of “machine learning”, machine translation engines have constantly evolved. Although machine…
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Having entered our lives through technology, smartphones, and computers, Emojis are making our communication richer and more colorful. Even though they were designed originally for texting on smartphones, emojis are nowadays to be found in every kind of content: on TV and internet, in ads and promotions, and websites. Emojis can sometimes be considered as…
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Translation is the process of translating a word or a phrase in the source language into the target language in an accurate and complete manner without changing its original meaning. On the other hand, transliteration is the process of converting letters from one system of writing into another based on phonetic similarities. Translation provides you…
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As you know, various sectors came to an almost full stop in most countries including Türkiye with the COVID-19 pandemic, which has affected the entire global population in recent years. Nonetheless, a significant progress was made to fight against this virus thanks to vaccines developed and restrictions imposed on many sectors were gradually lifted. As…
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Website localization is the process of adapting the website’s content to the language and culture of the target audience. Website is your storefront on the internet. It is a place where you can become visible without exhibiting your products and services in a physical store. It reflects your digital presence; therefore, offering relevant and appropriate…
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Nowadays, many people or institutions entrust the documents they need localizing to various translation agencies. In cases where it is necessary to get a quality and consistent translation service, it is inevitable to work with a localization agency that is specialized and experienced in its field. Otherwise, the slightest translation error can undermine your brand…
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Promotional videos, game video clips, informative videos, and numerous other audiovisual contents are examples that require localization. There are many steps involved in the process of video localization, each having different factors to consider depending on the project. Video infographics are one side, where the meaning of the video is conveyed through textual representations. It…
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In this article, we introduce you to the localization trends of 2021, along with insights on localization and marketing strategies that will shape the next year. Translation management systems (TMS) are a very good area for investment because growth in leading TMS companies has increased by 30%. With the lockdowns coming to an end at…
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What are the differences between translation and localization? Although the purposes of translation and localization are different, they mutually support each other. But in the process of globalization, choosing the right service carries strategical importance.
Every company has a different strategy when it comes to introducing a product to the global or a local market. Yet, among a variety of practices, there is one element around which every company builds its campaign: emotional and personal experiences.
