In this article, we introduce you to the localization trends of 2021, along with insights on localization and marketing strategies that will shape the next year. Translation management systems (TMS) are a very good area for investment because growth in leading TMS companies has increased by 30%. With the lockdowns coming to an end at…
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What are the differences between translation and localization? Although the purposes of translation and localization are different, they mutually support each other. But in the process of globalization, choosing the right service carries strategical importance.
Every company has a different strategy when it comes to introducing a product to the global or a local market. Yet, among a variety of practices, there is one element around which every company builds its campaign: emotional and personal experiences.
