Global corporations offer various products and services to their customers and consumers in general in more than one country and often make their websites available in different languages in order to reach such customers and consumers in the target markets. Previous marketing surveys have demonstrated that most consumers (i.e., around 75%) prefer content displayed in…
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Translation is the process of translating a word or a phrase in the source language into the target language in an accurate and complete manner without changing its original meaning. On the other hand, transliteration is the process of converting letters from one system of writing into another based on phonetic similarities. Translation provides you…
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Increased globalization has brought about more international companies carrying out their activities beyond the borders of their home countries. In order to reach more and more consumers in the foreign markets, they need to have their goods and services translated into the language of their new target groups. But it is not as easy as…
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Website localization is the process of adapting the website’s content to the language and culture of the target audience. Website is your storefront on the internet. It is a place where you can become visible without exhibiting your products and services in a physical store. It reflects your digital presence; therefore, offering relevant and appropriate…
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Website localization and translating a website are different concepts. During the website localization process, each element is adapted to suit the target market in the best way. In this case, standard translation is considered a step in the localization process.Let’s learn the benefits of localizing your website and what you need to consider
