Translation Industry Trends 2022
The translation industry is constantly evolving by internalizing and applying emerging technologies in today’s globalized world. Adapting to dynamic changes, understanding the market pulse, and observing the companies’ inclination for effectively reaching more people have shown that the future of the translation industry looks bright and is rapidly developing.
Let’s take a look at the top translation industry trends and stats to see what happened in the translation industry this year and what awaits us in the upcoming days.
Through Consumers’ and Businesses’ Eyes
- The more you translate a website, the more you expand the reach of your brand. By translating, your website can get into 80% of the world’s online purchasing power.
- Businesses invested in translation were 1.5 times more likely to see revenue growth.
- 86% of localized mobile advertisements outperformed their English counterparts. Conversion rate, which shows the number of visitors and their purchasing behavior, increased by 22%, and click-through rates, which indicate the relevance of your content to the target audience, increased by 42%.
Striking Facts and Numbers from Translation Industry
- It is estimated that there are 640,000 translators across the globe facing challenges such as finding clients and dealing with expectations of quality, price, and speed of the translation.
- The COVID-19 pandemic has remarkably affected the translation industry with a 40% growth.
- Translators reported that using translation software enhanced their productivity level by at least 30%.
- According to the translators, using Translation Memory (TM) is considered a step forward for the translation industry. When translators were asked about their reasons for using TMs, 86% of them emphasized the time-saving feature of TMs. While 83% of translators stated that TMs ensure consistency in terminology, 70% explained their significant role in improving translation quality.
- One company stated that working with the help of translation software increased productivity by up to 60%. Better and appealing communication with different markets while conveying the intended message to the target audience is a desirable asset to acquire.
The need for going global made companies catch technological innovations and trends on a large scale other than a limited circle. Therefore, translation and localization have become the most important elements to reach and engage more people.
The blog post is written based on the article below:
