Website Localization
Website localization is the process of adapting the website’s content to the language and culture of the target audience. Website is your storefront on the internet. It is a place where you can become visible without exhibiting your products and services in a physical store. It reflects your digital presence; therefore, offering relevant and appropriate website localization to the target audience is essential for entering new markets.
According to market research studies, around 85% of users say that having information in their own language is very important when making purchasing decisions.
As localization enables you to speak to customers directly, it takes cultural sensitivities into account so, potential misunderstandings are minimized. In addition, a localized website builds brand credibility, which is essential for the loyalty of the customer. This strengthens the interaction between the brand and the customer.
While doing website localization, it should not be forgotten that the content should be read and felt like it was originally written in the target language and for the target audience. Therefore, knowing and understanding certain cultures’ practices is important. People from different cultures have different behaviors, expectations, and preferences which form their actions. Website localization offers an opportunity to communicate effectively with your target audience by breaking down linguistic and cultural barriers.
Tips for localizing a website:
- Payment methods, legal information, and contact numbers should be adjusted in a way that is familiar to the target customer.
- Currency, units of measurement, and date formats should be adapted to the target region.
- Technical support and after-sale services should be performed naturally for customers in other markets.
- Products, slogans, and advertisements are created in a way that the target culture understands and accepts.
- Making the keywords SEO compatible with the target language enhances the website traffic.
- Achieving a low bounce rate is the indicator of a high-quality user experience.
- Cultural elements, regional campaigns, and promotions are prepared in accordance with the target culture.
Interface design, choices of images, and graphics modified for the target audience increase customer satisfaction, which is reflected in sales.
