How does localization matter?
When it comes to user experience and product accessibility, the numbers are in favor of the multilingual “language” of localization.
According to the research, 40% of customers would not purchase any product marketed in any language other than their own and over 72% of consumers stated that they are more likely to buy products in their native language.
In addition, location-specific marketing is 20 times more effective than traditional marketing. If you don’t want to be defeated by numbers, you might as well consider the all-powerful solution of localization for your global company.
Addressing your customers directly in their mother tongue and using both adaptation and standardization strategies together will ensure reliability and healthy communication across different customer bases.
Create a familiar environment for your global visitors and make sure you choose the right vendor.
